Every cheese has a pasture. Every oil has a hillside. Every wine has a vintage someone still remembers. A product can travel to the other side of the world, but the place it comes from stays where it is — and sooner or later whoever tastes it wants to go there.
That is where Destinazione Tipicità begins: the second soul of Dinastie del Gusto, created with Tipicità.
Regions that do not stand still
Here tradition is not a postcard: it is an engine. It draws people who travel to taste and, in doing so, it creates new trades, ideas and experiences. A village that reopens its mill. A network of producers that welcomes visitors into the cellar. A path walked on foot and remembered at the table.
Destinazione Tipicità is open to companies, associations and public bodies that turn food into an experience of place.
Two halves of the same story
On one side the families, who know how to make. On the other the places, that make it possible. At MalpensaFiere they meet on the same stage: who produces and where, in front of the people who want to discover it.
Who should be there
People who travel to eat well, and the people who organise those journeys. For tour operators, agencies and incoming operators it is a chance to see authentic experiences up close, ready to offer.
Does your region have a story worth tasting? Discover Destinazione Tipicità
Tour operators and agencies: request professional accreditation
