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14|15 November 2026 · MalpensaFiere, Busto Arsizio

Applications open · 7 days left
Dinastie del Gusto Apply

The living heritage

The festival of the family dynasties and territories that make Italian taste.

Apply as an exhibitor Discover the programme

Italian cuisine is world heritage. Here, it takes the floor.

Two days, one great live marathon. Leading figures from Italian food and wine, culture and entertainment share the stage with the families who have kept the country's flavours alive for generations. Because you cannot talk about Italian food without talking about Italy: its history, its places, a society that keeps changing. Listen, taste, meet. With great guests and more than one surprise.

The programme

The taste marathon

Coming soon

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First edition · 14|15 November 2026 · MalpensaFiere

Families who have safeguarded taste for generations, territories to savour, the great names of food and wine journalism: the programme of the first edition of Dinastie del Gusto is about to go on air.

  • Great stories
  • Unusual tastings
  • Familiar faces

37 days to the first broadcast

The first dates

Newsroom

Latest from the festival

All news
  1. Territory

    Taste has an address

    Every flavour is born somewhere. At MalpensaFiere, alongside the families, the regions that have made food an experience take the stage.

  2. Taste

    Taste is a family affair

    Behind every flavour that lasts there is a table where someone taught and someone else learned. Because Italian cooking is handed down before it is cooked.

  3. Events

    Dinastie del Gusto: a user's guide

    You don't wander between stands: you sit down and listen. On 14 and 15 November MalpensaFiere becomes a stage where Italian food tells its story, is tasted and met.

From Instagram · @dinastie.del.gusto

Behind the scenes, day by day

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The faces of the marathon

  • Marco Ardemagni

    Host, Rai Italia and RaiPlay

  • Gioacchino Bonsignore

    Editor-in-chief, TG5, Gusto column

  • Ilaria Cappellacci

    Food editor

  • Monica Caradonna

    Host, Linea Verde Italia, Rai 1

  • Alberto Lupini

    Editor, Italia a Tavola

  • Erika Mariniello

    Journalist

  • Edoardo Raspelli

    Journalist

And many more guests, announced in the coming weeks.

Take part as a protagonist

Step out of the anonymity of trade fairs where you are just a number. Here your story takes the stage, told by leading TV and press figures, in one intense event.

A

Dinastie del Gusto

Italian family businesses that keep the taste of their land alive

  • at least 3 active generations
  • strong local roots
  • human scale: a family business, not an industrial group

B

Destinazione Tipicità

Companies, bodies and associations for whom the product becomes a travel experience

  • strong local roots
  • product-led experiences: visits, tastings, hospitality
  • Pre-fitted 3×3 m stand
  • Media coverage and storytelling with TV and press hosts
  • Personalised promo kit
  • 20 tickets for your guests and partners

€ 1,200 + VAT

By invitation, limited places. Applications are confirmed in order of receipt, by 15 October 2026, unless places run out earlier.

7 days left

Apply now

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